
Join us as we celebrate 45 years of keeping Waco beautiful!
Every dollar donated goes directly into projects that make Waco cleaner, more vibrant, and economically stronger. For over 45 years, Keep Waco Beautiful has championed beautification efforts that drive pride, tourism, and revitalization across our city.
From Miss Nellie’s Pretty Place to the lighting of the Suspension Bridge, Heritage Square, and Indian Spring Park, our work has helped transform public spaces into economic and cultural assets for Waco.
CELEBRATE 45 YEARS OF KEEP WACO BEAUTIFUL
Join us on May 1st, 5:30-7:30 at The Den! We are celebrating over 45 years of Keep Waco Beautiful, our past and current donors, volunteers, and board members. Tickets are only $35, all food and drinks are complimentary!
Learn more and get your tickets now!
BEAUTIFYING FOR
ECONOMIC GROWTH.
For over 45 years we have been doing more than keeping our city clean.
Keep Waco Beautiful was founded by passionate community members committed to enhancing the beauty and vitality of Waco. Each year, thousands of volunteer hours go into revitalizing our neighborhoods, public spaces, and natural areas, helping to drive economic growth through beautification. These efforts contribute $33.49 in economic value per volunteer hour, delivering a powerful return on investment for our city.
Join our Corporate Volunteer Program and turn team-building into city-building by beautifying Waco!
Collaborate with us to make a measurable economic impact where your business calls home, together we make Waco beautiful just by showing up.
We believe Waco thrives when residents enjoy beautiful surroundings and have access to resources that support long-term community growth and investment.
OUR PURPOSE
Rooted in a passion for beauty and a vision for maintaining
a vibrant city, Keep Waco Beautiful works collaboratively and
intentionally to bring value to every sector of our community.
OUR IMPACT
A beautiful city is where our community thrives. With economic development focus in our minds, we work year-round on effective programs and events to improve our community, creating a more beautiful place to live, work and play.

Innovation
We tackle community challenges with creative solutions that not only enhance Waco's beauty but also drive economic development. Through several partnerships, we are the catalyst for local economic vitality.
Collaboration
By partnering with organizations across public and private sectors, we amplify our collective impact, leading to a more attractive city that draws in businesses and tourism, boosting economic prosperity.
Education
Through community engagement and educational programs, we foster a culture that values beautification, leading to a thriving local economy.
Beautification
Our core mission is to transform spaces—be it through tree planting or large-scale projects like Indian Springs Park or Heritage Square in Downtown Waco—that elevate Waco's appeal, attracting investment and promoting economic growth.
Long-term Community Investment
We focus on initiatives that create lasting improvements and economic resilience for Waco’s future.
OUR VALUES FOCUS ON HIGH-IMPACT, LONG-LASTING RESULTS
How we implement
our values to the city
We work with various organizations, groups, businesses and individuals to further our mission. Every volunteer hour is bringing economic impact to our city.
Community Engagement
We strategically collaborate with area partners to create impactful programming that enhances Waco’s beauty, and resources that promote long-term community investment
Proactive Programming
Leading in the change for a more vibrant Waco, we work diligently on educating through year-round events and programming.
Sustainable Education
