CREATING
A MORE VIBRANT WACO.

In 1979, Frances Sturgis, friend of First Lady Claudia “Lady Bird” Johnson, who introduced the national beautification effort during Lyndon B. Johnson’s presidency, convinced Waco leaders to establish the Greater Waco Beautiful Association that would actively support ongoing beautification efforts in Waco.

In 1981, the GWBA was incorporated and became a 501(c)(3) nonprofit organization.  GWBA soon thereafter became a certified affiliate of Keep Texas Beautiful and Keep America Beautiful. After 45 years we have held gold statuses with both affiliates, including winning several grants and awards to further our mission.